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What happens when you turn on frequency capping for a campaign? a. It limits the number of times your ads appear on the search network b. It limits the number of times your ads appear on the content network and search network. c. It limits the number of times your ads appear to the same unique user on the content network. d. It limits the advertising cost to the campaign’s daily budget. c. It limits the number of times your ads appear to the same unique user on the content network. Which of the following is not a part of the “tools and Analysis” Feature of Google AdWords: a. Change history b. Conversions c. Google Analytics d. Website Optimizer e. Google AdSence e. Google AdSence While using Geo-Targeting to target your ad to specific people, which of the following parameters can be targeted? a. The person’s country b. The person’s language preference c. The continent in which the person lives The person’s country, The continent in which the person lives (A, C) In the above ad, how can you make visitors reach harlosscentral.com/signup? a. By adding harilosscentral.com/signup in the ad copy b. By changing the display URL to hairlosscentral.com/signup c. By changing the destination URL to hairlosscentral.com/signup d. By hyper linking the ad title to hairlosscentral.com/signup c. By changing the destination URL to hairlosscentral.com/signup Which of the following statements about Adwords Ad Scheduling are correct? a. It allows you to control the days on which ads should appear. b. It allows you to control the time at which ads should appear. c. It allows you to raise or lower your bids for a campaign at certain times of the day. d. It allows you to change the countries being targeted at certain times of the day. a. It allows you to control the days on which ads should appear, It allows you to control the time at which ads should appear. (A, B) Which statistic does Google report on to show you how well your campaign is performing in terms of successful conversions? a. Conversions/Cost per click (%) b. Impressions/Conversions (%) c. Cost/Conversion c. Cost/Conversion The term for the number of impressions an ad has accrued in relation to the rest of the active ads within the same ad group is: a. Ad Impression Rate (%) b. Ad Served Percentage (%) c. Ad Delivery Rate (%) d. Ad Impression Accrual Rate (%) b. Ad Served Percentage (%) What is the AdWord related team for the following? “The total number of unique users who will be served your ad over a specific period of time” a. Campaign viewers b. Demography c. Audience d. Reach d. Reach Your maximum CPC (cost per click) is $0.70. If your ad receies two clicks, one costing $0.10 and the other costing $0.60, what would your average CPC for those clicks be? a. $0.30 b. $0.35 c. $0.50 d. $0.55 b. $0.35 Google AdWords does not accept an Ad copy that includes: a. excessive capitalization b. product price c. incorrect grammar d. numberals a. excessive capitalization, incorrect grammar( A, C)