Tuesday, 4 August 2015

SEO Interview Questions and Answers 2015

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1. Who is Matt Cutts?

Matt Cutts is the head of Google's web spam team.

2. Does Google uses keyword tags?

No, Google does not make use of keyword tags.

3.What is 301 redirect?

301 redirect is a permanent redirect and is helpful in passing the link juice from the old url to the new url.

4. What is the difference between “White Hat SEO” and “Black Hat SEO”

Black Hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey Google webmaster guidelines. 

White Hat SEO refers when the SEO campaign is done with Google webmaster approved guidelines that's called white hat SEO. 

5. What are the limitations of title and description tags?

Title tag can be between 66-70 characters and Meta description tag can be between 160-170 characters.

6.What are webmaster tools?

Webmaster tools is a free service by Google from where we can get free Indexing data, backlinks information, crawl errors, search queries, CTR, website malware errors and submit the XML sitemap.

7. What is robots.txt?

Robots.txt is a text file used to give instructions to the search engine crawlers about the caching and indexing of a webpage, domain, directory or a file of a website.

8. What do you understand by Frames in HTML?

A frame is a HTML technique which divides the content of a page onto several parts. Search engines see Frames as completely different pages and as such Frames have a negative impact on Seo. We should avoid the usage of Frames and use basic HTML instead.

9. How to know that my Web Site is banned by Search Engines?


a)If your domain is not coming in the domain name search.

b)After a long time your domain is not coming on search engines

c)You lost your keyword positions and visits dramatically in fraction of days.

10. What is keyword density ?

Keyword density make your content stand out in crowd.Here is important formula of keyword density
(total no of keyword/ total no of words in your article)  *100

11. Which Important factors makes ON Page Optimization better ? 

In On Page Optimization there are some important factors like
Title Tag

Meta tag

Keyword

Sitemap

Images

Internal linking

Bread crumb.

12. How many types of Meta Tags and their characters limits ?

Two types meta tags in SEO
-Description Meta tag (150 characters limits)

-Keyword Meta tag (200 characters limits)

13. What SEO tools do you use ?

Google analytic tools,Google webmaster tools,keyword research, Alexa, open site explorer,woorank.

14. Why does Google rank Wikipedia for so many topics?

Wikipedia is an established authority! As such, it is referenced by huge numbers of other documents with relevant text associated with links back to Wikipedia.

15. What is Google Sandbox in SEO?



Google Sandbox is an imaginary area where new and less authoritative sites are kept for a specified time period until they establish themselves of being displayed on the search results. It happens by building too many links within a short period of time.

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