PPC Job Interview Question and Answers 2015

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Here I am sharing PPC Job Interview Question and Answers 2015.Learn these ppc interview questions to tackle your next interview easily.

1.What is the difference between search engine marketing and Internet marketing?

Ans:Search Engine Marketing is specific to marketing your brand/service/products through search engines. It can be in the form of organic search results where landing pages are aimed for higher ranking, or in paid search results, where ads are aimed to display at maximum exposure for targeted keywords at minimal cost possible.

2.What is Quality Score and how does it affect your work as paid search specialist?

Ans:Quality Score’s a part of Google’s way of determining ranking of AdWords ads. This can be achieved by, among others, improving relevance between ad copies and keywords, improving quality of landing pages. By obtaining high quality score for my keywords, I can reduce expenses for my PPC campaigns.

3.How do you manage large set of keywords (hundred thousand to millions)?

4.How do I reduce costs of my paid search campaigns?

5.Describe the structure of a Google AdWords paid search campaign ?

Ans:Google AdWords PPC advertising structure is composed of one or multiple accounts (if necessary). An account can handle up to 25 campaigns. Each campaign can handle up to 100 ad groups. Yahoo Search Marketing campaigns can have up to 1,000 keywords and 20 ads within an ad group.

Google AdWords

Advantage: Most robust and corners majority of all paid search traffic

Disadvantage: Due to its big number of advertisers, cost per click is generally more expensive

Yahoo! Search Marketing

Advantage: Lower pay per click cost compared to Google AdWords

Disadvantage: Way behind Google AdWords in terms of reporting features

MSN adCenter

Advantage: Studies show that users of adCenter are more likely result to conversions

Disadvantage: Weakest PPC interface compared to Google AdWords and Yahoo! Search Marketing

6.How do you describe building your keyword list?

Ans:

a.Identify your audience

b.Review your existing offerings

c.Look at your competitors

d.Check web analytics results

e.Expand keywords using various tools

7.What is your strategy on geo-targeting ads?

Ans:The question will seek answer on how you’d approach ads that are displayed for specific locations. Is it just based on IP filter or should you extend it.