Upwork Search Engine Optimization Test Interview Questions and Answers for Experienced basic advanced 2015-2016

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Question 1: What will the following robots.txt file do?

•    User-agent: Googlebot
•    Disallow:/*?
•    User-agent: scooter
•    Disallow:
a. It will allow Google to crawl any of the dynamically generated pages. It will also allow the AltaVista scooter hot to access every page
Ans: b. It will disallow Google from crawling any of the dynamically generated pages It will also disallow the AltaVista scooter hot from accessing any page.
c. It will disallow Google from crawling any of the dynamically generated pages. It will allow the AltaVista scooter bot to access every page
d. None of the above

Question 2: What does the 302 server response code signify?

a.It signifies conflict, too many people wanted the same file at the same time
b.The page has been permanently removed
c.The method you are using to access the file is not allowed
d.The page has temporarily moved
e.What you requested is just too big to process

Question 3: Which of the following statements is correct with regard to the description meta tag?

a. It should be about 50 characters in length
b. The description should not contain the keywords
c. If the meta description is not included, the search engines will use the meta keywords for information
d. Google uses the meta description to generate the search engine results pages



Question 4: State whether true or false.

The Yahoo Directory listing is a free service for commercial sites.
a. True
b. False

Question 5: Which of the following search engines or directories provides the main search results for AOL?

c. Google

Question 6: Which of the following statements is correct with regard to the images within a webpage?

a.Images cannot be spidered by the search engines
b.Important keywords related to the image should be placed in the ALT text
c.Images should always be kept close to the top of a webpage
d.Image maps should be used while including the images

Question 7: Cloaking is a controversial SEO technique. What does it involve?

a.Increasing the keyword density on the web pages
b. Offering a different set of web pages to the search engines
c. Hiding the keywords within the webpage
d.Creating multiple pages and hiding them from the website visitors

Question 8: Which of the following facts about Alexa are correct?

a. Alexa provides free data on relative website visitor traffic
b. Alexa and Quantcast provide information on visitor household incomes
c. Alexa is biased towards US based traffic
d. Quantcast only tracks people who have installed the Quantcast toolbar

Question 9: Which of the following can be termed as appropriate Keyword Density?

c. 3-4%

Question 10: Google looks down upon paid links for enhancing page rank. If a website sells links, what action/s does Google recommend to avoid being penalized?

a. The text of the paid links should state the words “paid text link” for Google to identify it as a paid link
b. Only Paid text links to non profit websites should be accepted
c. Paid links should be disclosed through the “rel=nofollow” attribute  in the hyperlink
d. Paid links should be disclosed through the “index=nofollow” attribute  in the hyperlink

Question: 11 Which of the following actions could get you banned by Google?

a. Hiding text on the webpage
b.Stuffing keywords on the webpage
c.Linking to sites banned by Google
d. None of the above

Question 12: Which of the following statements about Google technical and quality guidelines is  true.

Avoid using robot.txt to prevent crawling of search results pages or other auto- generated pages, even if they don’t add much value for users coming from the search  engines.

Question 13: Which of the following statements about Google’s technical and quality guidelines is true?

a. It is advantageous if your web server supports the If-Modified-Since HTTP heade
Ans: b. If using dynamic pages, it helps to keep the parameters short and the number of them few
c. Avoid using robots.txt to prevent crawling of search results pages or other auto-generated pages, even if they don’t add much value for users coming from search engines
Ans: d. Submitting new pages of your website at http://www.google.com/addurl.html as soon as they are online, helps to speed up indexing

Question 14: Which of the following are examples of agents?

a. Internet Explorer
b. Search engine spiders
c. Opera

Question 15: Which of the following is an ethical SEO Technique?

a.Creating a subdomain with the hottest keyword and creating duplicate copies of existing pages on it
b. Filling your pages with keywords, whether relevant to the page content or not
c. Creating a page which serves a different content to the search engine bots and different to human users
d. None of the above

Question 16: All major search engines are case sensitive.
a.True
b.False

Question 17: While optimizing your website it is important to generate the right type of traffic, how does the Bounce Rate information help in this regard?

a. By letting you know the percentage of users who entered the website and then went on to visit additional pages
b. By letting you know the percentage of users who entered the website and then left without viewing any other page
c. By letting you know the percentage of users who decided to go back to the source from where they found your website
d. By letting you know the percentage of users who left your website within 10 seconds of viewing the first page

Question 18: Implementing a 301 Permanent Redirects on the old pages to redirect to the new pages is a good idea from the SEO perspective.

a. True
b. False

Question 19: Which of the following factors contribute towards link popularity of a website?

a.The number of websites that link to it
b.The number of pages of the website indexed by Google
c.The number of pages in the website
d.The quality of websites that link to it

Question 20: Search engines do not index some common words (such as “or”, “and”, “when”, and “in”) within the webpage. What are these common words called?

a. Barrier words
b. Non-indexable words
c. Slow words
d. Stop words

Question 21: What does the 301 server response code signify?

b. Moved Permanently

Question 22: Which of the following activities could be looked down upon by Google as per their quality guidelines?

a. Using automated website submission software
b. Loading pages with irrelevant links
c. Intentionally adding keywords to the TITLE tags and ALT attributes
d. Registering misspellings of well-known websites

Question 23: Which of the following statements about RSS are correct?

a. It is a form of XML
b. tstands for Realtime streamlined syndication
c. It is a good way of displaying static information
d. It is a Microsoft technology

Question 24: _________ is usually the best web page to get linked to while receiving a themed in-bound link from another website.

a. The sitemap
b.The contact page
c.The home page
d. The page which you would like to improve in the search engine rankings

Question 25: Which of the following can be termed as good keyword selection and placement strategies?

a.Targeting synonyms of the main keyword
b.Targeting the highest searched keywords only
c.Copying competitor keywords
d. ofive or more keywords per page

Question 26: If your site is not appearing in Google search results because of some unethical SEO practices in the recent past, ____________.

a. abandon and close your website permanently.
b. modify the page contents, make them useful and relevant to the human users, and request Google to reconsider your site.
c. start a PPC campaign to get your site included in the sponsored results.
d. it is better to discontinue the website and shift your webpages to a fresh website with a new domain name.

Question 27: Which of the following statements about search engine optimization techniques are correct:

a. Making a keyword bold does not influence the way that the search engine looks at the keyword
b. Websites with deep linking are looked at favorably by search engines
c. search engine robots follow the first link they find to any particular page and they do not follow additional links to the same page
d. It is not a good idea to have the same anchor text for all inbound links as it could look automated to the search engines
 
Question 28: A Hallway Page is used to:

a. Attract visitors from the search engines straight onto the Hallway Page
b. Organize the Doorway Pages
c. Help people navigate to different Doorway Pages
d. Enable search engine bots to index the Doorway Pages
 
Question 29: Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword – “six sigma”?

a. Yahoo Search Term Suggestion Tool
b. Alexa
c. Google Traffic Estimator
d. Google Trends
e. WordTracker

Question 30: Which search engine technology prevents a website from appearing in numerous top positions in the search engine result pages

clustering
d. Combing